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Things In Creating Product Marketing Strategies for Children

Posted on September 13, 2017August 2, 2022 By Rihanna

Marketing Here are some things to avoid in a marketing strategy targeting children. First, you must ensure the quality of the material from the product. Of course, children will not pay attention at all to the quality of the product they are going to buy but for their parents, this is an important thing.

Therefore, you should avoid hazardous materials. Usually, entrepreneurs use hazardous materials so that the cost of their raw materials is low so that their profits will be even greater. These conditions may be achieved and run smoothly in the short term but in the long term, it will be a problem.

So that later you don’t experience problems related to the quality of your product’s raw materials, then you don’t use hazardous raw materials that you must include in your marketing strategy.

That way if children want your product then their parents will obey their children to buy it without a second thought.

Has No Value & Benefits

As it is known that parents have an important role in purchasing children’s products.

This is because their parents will pay for the product. Therefore, don’t just make products that are unique, interesting, and funny, but also have value or benefits.

You can provide educational value for example. So that parents of children will not feel a loss because they buy products that have no benefits. Avoiding products that have no benefits is also a pretty good opportunity in today’s business world.

Considering that products for children that have educational value are still minimal, so creating useful products is a very good marketing strategy.

Lack of Market Trial Before Implementation of Children’s Product Marketing Strategy

As we know that research is part of advertising. Without doing research you cannot understand the market needs. Therefore, you should do a trial or market research first before making a marketing strategy.

Do not let you ignore let alone do not do research. Maybe in the beginning you will feel burdened because the research costs are quite expensive. However, gradually you will understand that research is a form of corporate investment.

Mimicking Competitor Marketing

Another important thing that you need to avoid in making a marketing strategy is imitating the advertising concept of competitors or competitors.

This copying of competitors’ marketing is not only shown in terms of children’s marketing but also in marketing in general. Having originality and creativity is a must, don’t let the advertising you do imitate your competitors.

Consumers, both adults, and children will not appreciate your business. Even if they can compare it, of course, it’s not good for your business image. Those are some things that need to be avoided in making a marketing strategy with children targeting.

Now is the time for you to evaluate the marketing strategy that you have created. Is it good? Having a good marketing strategy targeting children will certainly be easier to do if you have good calculations and financial management.

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Easy Steps to Build Your Business Brand Equity

Posted on August 1, 2015July 30, 2022 By Rihanna

Business BrandBrand Equity is all the value that your business puts into a business brand of your products. Brand Equity is also about how your business makes customers judge a brand of your business product to make it look different from other similar products on the market.

With good Brand Equity, your product will create a value that goes beyond the price of a product: customer loyalty.

It will also motivate customers to help launch your business’s Word of Mouth strategy.

Building Brand Equity is not as simple as you might think. It takes effort and high consistency to build it.

But don’t worry, here are four steps your business can take to build Brand Equity :

Build Brand Identity

This is the basic step to building your Brand Equity. The definition of identity itself has a broad meaning.

And make sure the identity matches the target customers you expect.

Of course, identity is also represented directly in your business brand name.

Make sure customers understand and recognize the brand according to the point of view and identity that you incorporate into your brand.

Communicate What Value Your Business Brand Contains

Know what value is contained in the brand that your business builds in terms of “performance” and “image”. Performance describes a measure of how well your product meets customer needs.

While the image refers to the social and psychological aspects contained in a brand.

For example, a company or business that is truly committed to being environmentally responsible will build customer loyalty and attract employees who interpret and support these values ​​(the environment).

You can develop greater brand meaning through your business marketing efforts.

Change How Customers Perceive Your Brand

Customers respond to your brand through their justifications and feelings – more subjective.

These customer ratings are closely related to things like quality, credibility, how well your product matches customer needs, and whether your brand is superior to your competitors.

Try to have your brand create positive things that include warmth, joy, security, and increased self-esteem when customers come into direct contact with your brand.

Build Deep Bonds With Customers

This is the most difficult step compared to the previous steps. If your business successfully reaches this step, it means that your customers have formed a deep psychological bond with your brand.

They will not hesitate to make continuous purchases and they will feel an attachment to your brand or product.

You just have to wait for the results of the word-of-mouth marketing efforts made by customers and you can be sure your customers will increase significantly.

It takes patience to build Brand Equity to the fullest. But know, that your (marketing) efforts will not betray the results you will get.

Of course, you also should not forget the effort to build an accounting system for your business.

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