Does your business use Facebook? If not, you are missing out on possibly several million clients. If you do, do all the proper things to get to those clients and avoid doing anything that will be annoying to them. The article below can provide some great information to get your marketing strategy up and running.

A great way to interact with your subscribers is to respond to their comments on your wall. This means you’ve got to monitor your wall regularly. Reply back, particularly if it is a complaint or someone who needs service immediately.

Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.

Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you’ve got to deliver from the first page load.

Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.

Create a group for your business. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. Here, you can inform your customers of any special deals you have going on. You can quickly get to know some of your customers.

Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.

You have to use real resources with your strategies for marketing with Facebook. Marketing on Facebook takes real effort, but it can be a big deal. If you put it on somebody that has too many assignments, you will not get what you need from this social media. Put real time and money behind it to succeed at it.

Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.

Facebook has become almost a second website for many businesses. After being of Facebook for a number of years and comparing traffic results from Facebook and to the official business website, many businesses are finding they have more Facebook traffic than they do on their home website. This is a great way to expand your presence on the Internet.

If at all possible, consider all of your comments carefully, and craft responses to each one. This means inbox messages and comments on your page. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.

Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.

If you blog, Facebook can help you get the word out when you put up new content. Simply write up a post and direct people to visit it. Fans may forget to check your blog regularly, and a reminder when new content is up could be just what they need to take a look at it.

Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You have learned some helpful advice. There is always room for improvement, regardless of how long you have been using Facebook. Apply these tips for improved results.