Category: Online Business

Steps to Build Product Branding to Be Known

Posted on By Rihanna

Product BrandingHere are some ways that you can use to build your product branding so that it is easily recognizable. What brand of watch are you currently wearing; Rolex, Seiko, Philips, Willian 1985, Casio, or another brand that is not yet well known?

If it was given free of charge would you prefer to wear a watch with the Rolex brand or another, not a well-known brand? Everyone will certainly answer to choosing to use Rolex brand watches. Yes, it is a natural thing, considering that Rolex is a well-known brand.

Branding is everything related to the company, products, services, and everything related to company.

This is what you have to strive for so that your brand is known to many people. So people always remember your brand when they need something.

Unfortunately building a brand so that it can be known by many people is not easy. But that doesn’t mean it’s difficult.

The reason is that for a brand to be well known to the public, it takes quite a long time. In addition, you also need to do something to reach potential customers effectively.

Creating Ads For Build Product Branding

Advertising is an effective way to do branding so that your product is known to many people. For large companies, creating and placing ads is easy.

However, for small companies or SMEs, it may be a burden because they have to add a fairly high marketing cost.

But don’t worry, now you can take advantage of digital advertising. Digital advertising has a fairly affordable cost and some are even free.

So that marketing costs can be kept to a minimum. Digital advertising also has a potential market share because as we know that social media users are increasing day by day, it is estimated that the number exceeds 3 billion people.

Of course, this is an efficient and effective thing to increase your product branding so that it is known to many people.

Participate in Events, Exhibitions, or Bazaars 

In addition to creating and placing advertisements. You can also participate in activities such as exhibitions or bazaars to make the brand of your product known.

Choose and customize the exhibition or bazaar to be followed by your line of business.

For example, if your business is in the field of Muslim clothing, then you can take part in exhibitions or bazaars such as the Islamic fair, or for example, your business field is in food. Then you can take part in a kind of archipelago culinary festival and other examples.

In the activity there will be a stand, you can choose a strategic stand and decorate it attractively, of course, try to match your product brand.

Thus, visitors will be interested and the popularity of the brand or product becomes famous.

Provide Added Value Besides Selling Products

In shaping the image of a brand, it’s good if the content created can build a relationship between consumers and your business.

That is, don’t just create content that contains products and buy and sell products. But also contain educational values ​​or other values ​​that can increase the positive image of your brand.

For example, sometimes you can share posts that have religious value, advice, encouraging quotes, and so on. This will make the relationship stronger and longer.

Take a Consumer-Centric Point of View

Your sales are a result of consumer needs so that consumers are looking for your brand or brand and then take a consumer-centric point of view.

Understand the needs and wants of consumers where consumers can make your brand number 1 in their minds. In addition, you can also provide good service socially.

Because according to the Aberdeen Group, businesses that provide social services have greater business growth than businesses that do not implement social services.

Remember that there are many competitors in the market so you have to win the hearts of consumers.

It will be very easy for consumers to choose a brand other than your brand. Therefore change your view from producer centric to consumer-centric.

The branding process is not an instant thing but if you do it seriously the impact is so big that is brand awareness where your product brand becomes known to the public and your business becomes more successful.

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Points to Prepare Before Building a Trending Business

Posted on By Rihanna

Trending BusinessUsually, the points above will be an important consideration before building a business. But because this discussion is a trending business. Then of course the market and marketing trend points will be easier to reach (because basically, the product you are selling is popular among the public). When it comes to capital, of course, it comes back to their respective abilities.

Building a business can be started at any time, by anyone, and with any capital. However, 2 more points are often forgotten by novice entrepreneurs who are just starting a business. What are these 2 points?

FINANCIAL BOOKS

We believe that almost everyone knows the necessity of keeping financial books. But not many people are aware that accounting makes a big enough contribution to maintaining and developing a business.

Although in general accounting activities are not required or used as a benchmark as a source of profit. However, this does not make accounting any less important than other aspects.

Did you know that an inadequate accounting process can result in business failure and loss? There are so many business people who fail to thrive at this stage, all because of their lack of knowledge in managing finances and carrying out accounting processes.

Either because they feel accounting is less important, or because they are not proficient in calculating them. Or maybe because accounting always deals with numbers, many people back off after learning about the association.

SUPPLIER

Of course, developing a business will certainly not be perfect if it is not balanced with a low capital budget. Why are supplier points important?

Logically, you can set how much profit you want to get. But of course, you also know that you need to compete on price (especially since this is a trending business, rivals are sure to mushroom everywhere). So, you can’t arbitrarily increase prices because bargaining power is in the hands of buyers & suppliers.

The answer is simple. You just need a cheap but quality supplier. The problem is complicated. Where are cheap and quality suppliers? There are cheap suppliers, but not necessarily complete and of high quality. Vice versa, suppliers who excel in quality and completeness do not necessarily set a low price. Or maybe you find a supplier that has both, but is the accessibility easy to reach?

In the digital age, finding suppliers is easy. Yes, only the supplier, not the right and reliable supplier. Now everyone must be smart to find suppliers who can supply business needs. Of course, it would also be better if you could make special requests to suppliers (so, there is differentiation in your business).

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The Role of the Finance Division in Making a Business Plan

Posted on By Rihanna

Business PlanA business plan is a plan that must be made by a company so that its business program is more focused on the future. In a business plan, there is a revenue projection section and business financial planning.

A business plan is only a conceptual or verbal guide until some numbers are included to complete the estimate.

The finance section in a business plan will always play an important role because finance is one of the components that determine the possibility of financing all plans.

The finance department will also determine how good financial planning is so that it can be used as a proposal to submit additional funds to banks and other investors.

The following is an important role for the finance department as well as financial reports. To determine good financial planning in a business plan.

Start with a Sales Forecast

Prepare a spreadsheet or columnar sheet on which to project your sales over the next three years. Prepare different sections for different sales lines and columns for each month for the first, second, and third year. The estimates you should have in your spreadsheet include unit sales, prices, x unit prices, and unit costs.

Calculating the cost of sales in the estimated sales transaction will let you know the estimated gross profit earned by the company in the planning period.

Make a Budget before the Projected Business Income Plan

An expense budget is needed so that you understand how much finance it will take to make the sales you’re estimating.

In this cost budget, you usually have to distinguish between fixed costs. Such as rent and payroll, and variable costs, such as advertising and promotion costs.

A lower estimate of fixed costs in a business plan indicates less financial risk.

Develop a Cash Flow Statement

One of the important things in the issue of investment policy is to estimate the expenditure of money that will be received from the investment in the future.

To evaluate various alternatives for budgeting for capital goods/investments. The company must determine the appropriate cash flow, namely data on net cash flow from an investment.

Analysis of the company’s cash flow can be used as a basis for research to see the extent to which business activities can accumulatively cover the funds invested to drive the company’s operational activities.

Projected Business Income Plan

This is a pro forma profit and loss, and a detailed forecast of your business for the next three years.

However, what is a pro forma invoice? A Proforma invoice means a type of temporary invoice that is issued before the delivery of the goods in their entirety. Its purpose is to provide an overview of the costs of products and services.

Then to calculate projected income in a business plan. You can use the numbers that have been included in your sales forecast, projected expenses, and cash flow statement.

Calculating Assets & Liabilities

To have a good business plan, you must know how much the value of assets and liabilities that the company still has. By knowing the value of the company’s assets. You can have a prediction of the costs required to maintain these assets.

Do you have to buy new assets or eliminate the budget for some asset items because they are no longer needed by the company? Then find out what you have as a liability which means debt. Both from the purchase debt that you have not paid off or from a business capital loan.

By knowing the company’s liabilities, you will know the finances that must be set aside to make it part of the financing budget.

Breakeven Point Analysis

When your company has made sales in the previous year and has a proven cost calculation at the breakeven point. Then you can continue the analysis as part of the business plan for the following year.

Making a breakeven point analysis is useful if you have plans to get additional funds in the form of investments from outside the company.

Because potential investors usually always want to know that they have invested in a fast-growing business.

Journals Help You in Projecting Income for Your Business Plan!

Having a business plan is the same as having a financial plan. To facilitate financial calculations in planning. You can start using the warehouse stock application.

The journal is equipped with complete financial reports ranging from balance sheets, income statements, cash flows,  and so on. With complete financial reports, you can have a more precise and accurate financial planning analysis in a business plan.

Through the journal’s expense recording and asset management features. You can also find out how much the company’s expenses and assets have to be developed in the future. Also, take advantage of inventory management software to help manage your inventory.

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Business Tips for Calculating a Branding Budget

Posted on By Rihanna

businessThe most common way to calculate a branding promotion budget for a business is to set a percentage of sales value. The value of this percentage varies. For small businesses, a branding fee of 5% can be budgeted from the estimated sales results.

For example, if the estimated sales value this year is IDR 300 million. Then the funds that need to be allocated for branding costs are 5% or IDR 15 million.

Modifications will depend on several factors specific to our business, such as how long the business has been running. The types of products or services offered, how far the location of the business is, and the type of consumers targeted.

It may be necessary to allocate more promotional budget to new businesses selling innovative products.

For an established business, with a better distribution network and a low level of competition, the budget for branding can be made smaller.

Keep in mind that all branding activities should be viewed as a business investment. Not as a cost-intensive activity.

Promotion is also not only necessary if we have more funds.

And this investment must also be profitable. So the branding costs incurred must be doubled again in the form of sales value.

There is no point in spending any promotional funds, no matter how small their value is if they don’t produce results.

Complete Your Business with Journal Accounting Application

Journal of online accounting software with cost features, making it easier for you to calculate the required branding costs.

With the estimated cost calculation feature that the Journal has, you can get convenience in managing business expenses in just 1 minute. Ease in viewing expense categories, reviewing cost slips, and convenience in storing proof of payment.

Also, try other Journal features like the simple stock app.

The explanation above is about branding complete with elements, types, and goals. Hopefully, the information above is useful.

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Smart Tricks to Promote Your Business Website in Just 10 Minutes

Posted on By Rihanna

Business WebsiteA business website is one of the online marketing tools that are still popular and plays an important role today. A site is like a store that can display all products in one place with more descriptions than other online selling tools.

Usually, this existence will satisfy visitors’ curiosity about a product. However, visitors to a site will not suddenly come without being promoted beforehand. That is, promoting a website is a part that should not be missed when you want to do online marketing.

There are many ways you can do to promote your website easily and quickly. Below are some clever tricks you can do to promote your site in 10 minutes.

Email Broadcast

Do you have a database of customer email addresses? If the answer is yes, then this can be one of the advantages that you can use to promote or broadcast messages to all email customers about business websites.

Giving announcements via email, apart from appearing more personal, is usually considered more capable of bringing traffic or visits to the website.

This is because the customer has already bought or knows the goods or products that you have.

In addition to notifications about business websites, you can also insert important information about special promos or special discounts that customers can get through the website, thus encouraging customers to open them.

Promotion Using Marketplace

A marketplace is a place of sale that is currently widely used by the general public to make purchases.

Promoting a website through the marketplace is the right step that can bring in consumers who already know about your business products.

Include the site address when promoting in a marketplace. So that visitors who come, in addition to buying products, also visit your site.

Insert Brochure Or Flyer When Sending Goods

If you have a business with physical products that you sell in retail stores or ship to customers. There are marketing tactics that are still (even) very underused by other businesses that you can take advantage of.

When launching a new website, you can insert flyers or brochures on the goods you ship. Where you can add the website address on the brochure or flyer that you will send.

You can also give a small announcement in the flyer or brochure section. That your business now has a website that can be a medium for them to find information about your products quickly.

Promote Through Social Media

Who doesn’t use social media these days? Almost everyone is connected through social media, including companies.

Currently, if a company wants to promote a website, then spreading messages through social media is considered very appropriate and efficient considering the high community interaction in it.

Use social media as a medium for practical thinking, where an attractive product description and short caption will attract customer curiosity to visit your company’s website.

Use Facebook Ads

Facebook ads have a feature called custom audiences that allows you to upload your email list to Facebook and there the emails will be matched against your Facebook account.

You can use custom audiences to announce the launch of your new website to people who already know the brand.

In addition to informing loyal customers about the launch of the website. Facebook Ads can also influence and attract customer attention from business competitors. Because advertisements and notifications through Facebook ads can be displayed in general through the same category.

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Reasons Why Business Need Social Media

Posted on By Rihanna

Business Social media is a web-based media the place customers can simply take part, share, create content material or write. Within the digital period like now, young children to adults will need to have social media. This makes it simpler so that you can present varied info for varied ages. Not just for sharing info, however social media has additionally turned into a method of speaking and interacting online to do business advertising and marketing.

As an entrepreneur who has simply begun a business, discovering and discovering a goal market is likely one of the toughest issues. However, almost definitely you’ll be able to obtain this by using social media.

Not solely that, however, social media also can not directly enable you to develop your small business. Listed below are some of the explanations for why you will need to have social media.

Get to Know Clients Nearer

The important thing to success in a business is to get to know its prospects extra intently. By having social media for business, the client recognition course turns simpler.

Strive to utilize assist instruments like Fb Perception to study the dominant language spoken amongst social media customers (age or gender).

This info may help within the means of branding and promotion to the best goal.

In utilizing it, you additionally want to have a look at the age developments of every social media consumer as a reference in selecting promotional channels to create content material that may entice targets.

Listening to Clients’ Needs

Constructive and damaging suggestions from shoppers are likely one of the essential issues that may enhance the standard of business for the higher.

Via social media, it is possible for you to rapidly obtain suggestions from prospects. Often, they’ll ship feedback on a submit or ship direct messages immediately.

With social media, you may also discover what prospects need and want.

Social media may also be one of many instruments to measure the extent of buyer satisfaction with the services or products you’ve.

Reply Shortly

After prospects reply by way of social media, as a superb firm, you will need to reply to all suggestions correctly and rapidly. If before now prospects complained by phone, now they’ll submit complaints using social media.

Nonetheless, most corporations solely deal with answering complaints by phone and ignoring complaints using social media. Complaints on social media will be learned rapidly by prospects who comply with your social media.

So by no means ignore a single touch upon social media and attempt to make SOPs in dealing with complaints and questions using social media.

Seeing Market Business Competitors

Via social media, you will get varied info from rivals. From the knowledge obtained, you’ll be able to analyze the knowledge to search out the strengths and weaknesses of rivals to enhance advertising and marketing methods.

Strive to concentrate on rivals ‘ followers and see how they market their merchandise. Armed with this info, you’ll be able to simply create advertising and marketing methods and plans, to develop content material that matches the goal.

You can too begin creating digital promos by sharing referral codes or creating social media actions equivalent to picture contests or quizzes to draw and enhance market competitiveness.

Improve Your Business Website Guests

The extra guests to the website, the better the prospect that your product can be bought.

In this case, social media advertising and marketing may help enhance website guests and have an optimistic influence on website rankings on Google pages.

When you have fascinating content material, your website also can get a variety of site visitors which has an optimistic influence on search engine optimization. So, to extend guests and site visitors to the website, remember to supply a hyperlink in every one of your social media posts.

However, it’s also essential to concentrate on what content material you’ll submit so that it doesn’t match the supposed hyperlink.

These are a number of the explanation for why you need to begin having social media as an organization asset. With social media, your prospects can extra simply discover and discover details about the services or products you promote.

Along with social media to research and entice prospects, you additionally want monetary experiences for business improvement.

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Apple Business Strategies You Can Learn

Posted on By Rihanna

Business StrategiesSteve Jobs is the founding father of a technology-based firm. Steve Jobs had business strategies and a novel mindset for innovation. Improvements that might be at all times carried out by Steve Jobs are like producing products that might be at all times one step forward and by no means considered by his client’s addiction to opponents.

Though he didn’t full his training strata, Steve Jobs managed to show his success by the Apple firm. Apple is called one of many world’s main expertise pioneers. Its product, such because the iPod, iPhone, and MacBook, are clearly at all times promoted like umbrellas during the wet season.

Whereas different expertise corporations promote by favoring one another’s product. Steve Jobs together with his Apple product dared to take a distinct step. This step is what made Steve Jobs profitable. Certainly one of them is a mix of Apple’s well-designed advertising and marketing techniques.

If you’re a potential firm proprietor or are beginning an organization, listed below are some suggestions for profitable Apple advertising and marketing methods that may be utilized by your organization.

Deal with Distinctive Worth Over Value

Apple has by no means been caught up in value competitors, this firm at all times has its means of figuring out the value of every product.

They’re extra centered on growing the distinctive worth of their product slightly than having to spend time competing on the value of a product.

The distinctive worth is what makes it sturdy when in comparison with different opponents. You possibly can see for yourself how Apple product has distinctive, lovely, and engaging designs.

Proceed to innovate

The important thing to all the things Apple’s business strategies do is innovation, this innovation is what makes Apple capable of surviving in situations of extraordinary competitors. Apple by no means stops to innovate.

Apple continues to launch its latest revolutionary product. This innovation has made this expertise big firm at all times on the forefront of different opponents.

An instance of Apple’s innovation is the iPhone product. iPhone product proceeds to innovate from era to era.

Not too long ago, the iPhone grew to become the primary smartphone to have a large bangs design on its entrance display screen.

Good Branding Technique

With a brand and firm title that’s straightforward to recollect, Apple instills the concept its product is technologically superior and simple to make use of or will be stated to be user-friendly.

Opposite to the widespread understanding that the extra subtle an instrument, the extra difficult its operation.

That means it’s confirmed that Apple does have a very good branding technique by at all times is dedicated to creating options for each drawback that its goal market has.

As well as, Apple additionally conducts free trials on every of its product. After clients use the product, ask for testimonials or evaluations of the product.

The extra optimistic evaluations, the extra it proves that your product is certainly the very best. Remember to additionally use phrases in branding which might be simply understood by your goal market.

Use easy phrases like “Suppose different”, solely two phrases that already describe Apple products. You need to be tech-savvy without having to make use of excessive phrases.

Listening to Suggestions from Prospects

With the presence of social media, clients have some ways to precise their opinions about an organization’s product. Apple acknowledges the significance of this by directing product growth to buyer wishes.

Apple additionally at all times updates and maintains communication with its product customers. Each time brand new product launches, seminars, and gatherings can be held for its clients.

That means it’s evident that Apple is aware of every one of its clients nicely.

Construct an Expertise

Everybody can create a product however not everybody can create expertise for its customers. The expertise is memorable and makes them keen to return to what you are promoting once more.

In this case, Apple implements it completely. Expertise is a strong weapon if you would like your product to excel amongst different products.

When there’s 1 person who has very good expertise together with your product, then he’ll share it voluntarily and grow to be ‘ free advertising and marketing ‘ for you.

Turning into huge like Apple just isn’t straightforward to return by. It took years and years of expertise to get the success it’s at the moment.

Now, with the moment’s fierce market competitors, you could have the ability to win the market with the fitting technique and addition of revolutionary concepts corresponding to Apple’s business strategies.

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