While it’s likely you’re somewhat familiar with social media marketing, you may not have a deep understanding of it. Have you only used traditional methods in the past, and therefore are uneasy about using social media? Do not panic because this type of marketing is like others and you could learn to use it to get the results you want. The following article contains some helpful tips.

Give your visitors the ability to retweet on your blog. Having this atop each post allows others to easily share the information through their Twitter accounts. You will get more exposure this way.

YouTube can be a great tool for attracting visitors. YouTube works great to attract new people to your website, because your posted videos have already provided them with a preview of what you have to offer. If your visitors already know something about your product line before browsing your website, they’re more likely to buy something.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. When you use these tools, you can hone in on a target audience. Twitter, like Facebook, takes care of its advertisers, so you can find a lot of help by simply using the tools the site provides. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.

When you begin a social media marketing campaign leave room for trial and error. Depending on you target audience, some things that are effective for other businesses may not work for you. Watch for what is and is not working and make changes as necessary. This will show your customers that you are connected with their needs as well.

Be prepared for a certain amount of negative feedback. If your followers like your company and products, that is a good thing, but there may also be a negative side. Don’t simply ignore these comments. Embrace them, and assist your unhappy customers.

Do not forget to comment on content too. Social networking is not only about posting your updates. You should probably not comment on anything that looks too personal, since you want to keep your relationship with your friends as professional as possible. If you see a post related to your industry, offer your input.

Don’t just use one social media site to market your business. While Facebook may be the most popular and effective tool, do not underestimate the marketing capacity of lesser sites like Myspace and twitter. Your chances of enjoying marketing success increase with the amount of exposure you have.

A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. Social media is by definition connected, so news of a great contest will spread like wildfire. Try and let the contest be entertaining, amusing, and relevant to your business’ offerings. For example, you could host a competition and invite users to design a new logo or slogan for your next product line.

Marketing with social media is similar to other methods, but there are a few differences. Apply what you have learned in this article, and your social media campaign should be efficient. Done the right way, you can have fun with social media.