New business owners aren’t megacorporations, and thus have to deal with budget constraints on a regular basis. Social media marketing can therefore be a valuable strategy. Thanks to social media marketing, small business owners can enjoy cutting edge technology, inexpensive advertising and lots of fun, while attracting lots of customers and drumming up lots of business. Continue on for some good social media marketing tips that you can include in your own advertising plan.
Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.
Social media marketing is all about social networking, so you need to tie your different sites together within the same network. Insert links onto your blog so that readers have the option of following you through Twitter, Facebook, or YouTube. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. Creating these type of links can greatly increase your number of customers.
Is a relationship with you and your business something your customers want? Drive sales to your site with simple advertising messages delivered via social media. If you want to get on a level with your customers that requires back and forth, start off simple and just say “Hello.” After that, continue to interact with your customers and allow them to set the direction.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.
Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.
Use both email marketing and social media marketing. Add a Facebook button or twitter button to the end of your emails. This is also a great place to encourage users to join onto your newsletter.
Social media marketing is quite cheap, so there’s no need to worry about going broke. Your new goal is to deliver high quality content in the form of videos, images, blog posts and even conversations to an audience that is interested in it. By pulling the right people to your page and keeping them, you have greatly complimented your potential customer base.