Social media connects millions of people around the world with their friends, family, and old schoolmates. Did you know that you can also use these sites to grow your business? Here are a few social media marketing strategies that can help you in expanding your business.

If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. The number of those you are able to reach with your information is greatly increased.

When you post on your social media site, be humble. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Do not make yourself seem more prominent than your customers or followers. Your success depends on them.

Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

Make sure your advertisements are placed in a place on your profile where people will see them. If you do not make sure that you have your ad located where you want, it could end up barely getting seen, resulting in less business for you.

Make sure that you’re tracking the progress you’ve made. Study your activity and the number of new visitors that you attract weekly to your site. These figures should give you a general idea of whether or not your strategy is successful. You have to keep track of all of your results to know what is working or not.

To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.

Researchers have found that people are most likely to be visiting social media sites during weekday business hours. This does not mean that you have to compose your messages during these times; you can put them together whenever it is convenient and then use automatic updating tools to post them at the best times.

Have a photo contest that is related to your business. Let your followers know that you’ll give a good prize to whoever offers the coolest picture featuring your brand. This will help expand your business through your followers sharing these photos with their own followers, exposing you to new markets.

Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use feature that can help you with creating polls, so take advantage of it. Polls don’t have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested.

Now that you’ve read this article, you should be ready to go forth and pitch your heart out! The social media sites that you use everyday, just to greet others, can be of particular use in marketing your business. Follow the tips presented here to help introduce your business to people worldwide.