The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Although it may take some work, marketing can be a great way to boost your business. Keep reading for helpful tips about Facebook marketing and how it can benefit you.

Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.

Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.

Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.

It can be helpful to be active on other Facebook pages instead of just your own. Posting on Facebook pages that are not your own can get you a lot of attention. Be sure it is positive attention, though. Post to other Facebook pages when you have something worthwhile to say. Don’t ever spam people.

If you receive a “like” from someone, give them a special offer. These “likes” can bring new attention to the Facebook page. Think about offering something that is free and exclusive when they “Like” your page. You can run a contest or provide it to anyone who Likes your page. If you give them something they desire, they’ll easily click “like” for your page.

Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.

Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.

Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.

Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.

Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.

It is essential that you nurture your relationship with others who you are interacting with on Facebook. How people view you and your business online is just as important as how people view you in person. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Don’t forget to reward your loyal customers through promotions and deals.

Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.

Vary the timing of your posts to see when you get the most likes or comments. For instance, a lot of people are on social media sites late at night, after ten. Your post may get more visibility if it goes up then. And, if you don’t want to be doing work related tasks that late at night, you can always take advantage of the scheduling feature that Facebook offers and write the post during the day.

While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Do not neglect it when you are developing your marketing strategy. Keep what you’ve read here in mind so you can get the most out of your Facebook marketing efforts.