Here are some things to avoid in a marketing strategy targeting children. First, you must ensure the quality of the material from the product. Of course, children will not pay attention at all to the quality of the product they are going to buy but for their parents, this is an important thing.
Therefore, you should avoid hazardous materials. Usually, entrepreneurs use hazardous materials so that the cost of their raw materials is low so that their profits will be even greater. These conditions may be achieved and run smoothly in the short term but in the long term, it will be a problem.
So that later you don’t experience problems related to the quality of your product’s raw materials, then you don’t use hazardous raw materials that you must include in your marketing strategy.
That way if children want your product then their parents will obey their children to buy it without a second thought.
Has No Value & Benefits
As it is known that parents have an important role in purchasing children’s products.
This is because their parents will pay for the product. Therefore, don’t just make products that are unique, interesting, and funny, but also have value or benefits.
You can provide educational value for example. So that parents of children will not feel a loss because they buy products that have no benefits. Avoiding products that have no benefits is also a pretty good opportunity in today’s business world.
Considering that products for children that have educational value are still minimal, so creating useful products is a very good marketing strategy.
Lack of Market Trial Before Implementation of Children’s Product Marketing Strategy
As we know that research is part of advertising. Without doing research you cannot understand the market needs. Therefore, you should do a trial or market research first before making a marketing strategy.
Do not let you ignore let alone do not do research. Maybe in the beginning you will feel burdened because the research costs are quite expensive. However, gradually you will understand that research is a form of corporate investment.
Mimicking Competitor Marketing
Another important thing that you need to avoid in making a marketing strategy is imitating the advertising concept of competitors or competitors.
This copying of competitors’ marketing is not only shown in terms of children’s marketing but also in marketing in general. Having originality and creativity is a must, don’t let the advertising you do imitate your competitors.
Consumers, both adults, and children will not appreciate your business. Even if they can compare it, of course, it’s not good for your business image. Those are some things that need to be avoided in making a marketing strategy with children targeting.
Now is the time for you to evaluate the marketing strategy that you have created. Is it good? Having a good marketing strategy targeting children will certainly be easier to do if you have good calculations and financial management.